Counterloop is a cutting-edge tool designed to empower sales professionals by providing real-time, actionable support during sales calls and objection handling scenarios.
Built to address the challenges faced by Sales Development Representatives (SDRs) and other sales professionals, Counterloop bridges the gap between preparation and execution in the sales process.
Platform Architecture & Approach
Our approach to building Counter Loop leverages a modern, flexible tech stack integrated with Bubble via the API connector. By employing modular design and best practices, we ensure scalable, high-impact solutions that protect intellectual property while adapting seamlessly to future growth.
We have focused in an architecture that is easy to build, maintain and scale. Taking advantage of lightweight languages like Node, using Supabase's auth, vectors and database for the backend and Bubble to help us build a response and flexible front end.
By combining WebSocket connections and dynamic APIs, the app provides delivery of suggestions in real-time in a performant way.
API-First Design
We prioritised a API-driven, written in Node, architecture for seamless integrations with CRMs, call software, and other third-party platforms.
We've generated AI algorithms and ML model to process sales objections and return insightful suggestions to sales reps.
Each system component (front end, API, AI model, database) is developed independently for flexibility and ease of updates.
Hosted on Digital Ocean, the architecture is designed to scale with user demand, ensuring reliability under load.
Capable of handling complex data relationships, such as data embedding, whilst ensuring built in reliability, security, and real-time updates.